Maria Shelkanova



Hi! I’m Masha — a graphic and brand designer, based in Madrid, Spain. I work with identity and branding for products, events and teams. I can help businesses define tone of voice, understand their audience better and uncover the values that shape their own brand platform and visual language. For the past four years, I’ve been creating in the fields of education and socially significant projects — and I’m genuinely passionate about it.

Let’s make something great together!

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Sunny Maslenitsa


Sunny Maslenitsa is an annual outdoor festival organized by the A101 Learnity team. It celebrates traditional Maslenitsa festivities and is usually celebrated over the course of several days in different locations. In 2025, the festival welcomed over 8,000 residents and guests of the A101 neighborhoods across two venues.


Role: Lead Brand Designer, Art Director
Details

02/2024–2025

Identity for open-air cinema


“Mobile Cinema” is a series of themed film screenings curated for residents of the A101 neighborhoods. It’s a dynamic, traveling project held across various locations with programs developed by renowned curators. The event’s branding is inspired by the nostalgic aesthetics of old cinema signs, evoking the cozy feeling of spending time with friends and loved ones.​​​​​​​


Role: Lead Brand Designer, Art Director
Details

06/2024 


“Cursor” Education Fair


“Cursor” is a two-day education-focused festival where residents of New Moscow explored local educational and developmental businesses — and had the chance to purchase their services.

The fair featured rows of partner company booths as well as an engaging program of educational activities: lectures, workshops, sports games, and prize giveaways.


Role: Lead Brand Designer, Art Director
Details 09/2024


Chillancer


Chillancer is an app for finding comfortable and affordable spots for remote work and a community where remote workers can share experiences and connect through networking.

Role: Multidisciplinary Designer, pet project

Details06/2024 


Theatre Spring


A series of performances and workshops held in celebration of World Theatre Day. The program includes events for children, families, and adults.
The first edition of Theatre Spring took place in April 2025, and the organizers plan to make it an annual tradition.


Role: Lead Brand Designer, Art Director

Details
03/2025